Monthly Archives: May 2016

The War on the SEO Front

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Silent and deadly, they work.  Relentlessly; non-stop and without rest.

They are international – or they could be local and/or regional.

The Robots. The Scammers. The Haters.

These are but a select few of many variations inhabiting the realm of social media; and they are rarely – if ever – your friends.

In time, as your social media presence grows so too does attention to you and who you are. Sometimes, it could be mass marketers looking to expand their client base – or they could view you as somebody to sell possible leads, franchise opportunities or market specific services such as business associations based upon your religious or social beliefs.

On the flip side there could be scammers, creating false personalities and attempting to learn more about you so as to steal from you. This is nothing new and often happens on such sites as LinkedIn or Facebook, whereby a picture of somebody is uploaded and a false identity complete with schools attended, places worked and personal interests – all of it created to lull you into joining and linking up with them. Once done, they now have better access to you and your social sites, finding out more about you and your associations and connection and in time, depending upon their interests, gaining more information to steal from you and/or use aginst you.

Other times, some will even go so far as to create a mirror site of yourself, sneaking in and getting the acceptance and connections from your friends and contacts without their knowing it’s really not you they’re talking to. This happens more often than many realize; next time, be on the lookout from folks who send out notifications about somebody doing this kind of identity theft.

And then there are the dedicated few – the angry ones or outright vicious mercenaries – the Haters. The Haters are out to destroy you and your reputation. Sometimes it’s all part of a greater scheme – say, corporate warfare. Dragging somebody or an entity into the mud with false statements and innuendo, even going so far as to create entire fake news sites and (sometimes) utilizing them to nefarious ends – and perhaps under the banner of ‘satire’ (one such classic site is that of “abcnews.com.co”. To many internet uses, it would appear to be the site of ABC News but in fact is not, and often it’s satire has resulted in some interesting results: witness the false news report about the NCAA pulling out of North Carolina). Other times it could be candidates and groups of angry people who are attacking public figures during election cycles, or professional associations not happy with their workplace bosses and place of employment.  Another classic example is the now infamous “whitehouse.com” (and not the “Whitehouse.gov”) – with people clicking on it thinking they’re going to the Washington, D.C. White House, only to find they’ve been re-directed to a porn site (as of this writing, this is no longer the case).

But other aproaches impact in other ways – witness, for example, “Tmobile”. Type “Tmobile” in a Google search sometime and see what happens: you’ll get, at the top of the list, a site known as “http://tmobile.pissedconsumer.com”, complete with a litany of complaints and attacks against Tmobile Corporation.Whoever manages and owns the domain and website cannot be readily found as the domain where this site resides is held by a ‘proxy’ – under a privacy cover.  And what’s more, they not only have the “.COM”, but also “.NET”, “.ORG” and “.INFO”. Which may, in part, explain why this specific site has a 94% SEO ranking: it’s popular and thus it will continue to have a high ‘hit rate’. But unfortunately, it cannot be good for business with Tmobile and to many, it’s not going to be easy to find out who’s sponsoring this site for all anyone may know, it may not be a group of unhappy consumers, but could be managed by one or more of Tmobile’s competitors.

One can only imagine how some folks at the Tmobile Corporation feel.

Now take this example at a more personal level.

Say you undergo a bad divorce, a dispute with a business partner or you’re involved in a nasty lawsuit. What better way to get back at somebody and hurt them but to attack their online reputation with negative information, malicious websites, or even go so far as to create other false sites with the intent to state negative or satiric news (sometimes the worst thing you can do to somebody is to mock them)? Think about it: what better way to help influence a future trial date but to get some negative information about your legal opponent?

Not to sound paranoid, but it happens more often than people realize – and it’s very, very easy to do.

What to do?

  1. Your best defense is a good offense. Get your name and positive reputation out there before others do, but also take control of your name – specifically, domain names. If you’re “Joseph Smith” then depending on who you are or what who you do, it may be worthwhile to spend the couple of dollars to get your name with a .COM, .NET, .ORG and a .INFO. Doesn’t mean you operate a website on those domain names (although it couldn’t hurt); what it does mean is that you’ve secured your name for yourself, and not for somebody else to obtain and go about dragging your name in the mud.
  2. Continue practicing good SEO by posting things about yourself on a regular, constant basis. Content is kind and the more you put out about yourself, the better control you are of your own reputation (for more on this, see prior postings on this subject).
  3. Don’t connect with just anyone; choose your connections wisely. See who your potential connections are connected with. Confirm they’re real; sometimes doing a reverse picture lookup is a good idea: confirm that there are indeed a real person, and not just someone else’s pictures.
  4. Get into the routine of checking up on your various sites and posting new items. Don’t get carried away: just 15 or 20 minutes a day is usually good for most people. (for larger entities, you may want to consider contracting this work out to SEO professionals. Rates can vary, but you’d be surprised how cheap this can be).

There are many other approaches, practices and routines; we’ve only just skimmed the surface.

An ounce of prevention is worth several  pounds of cure. Depending on your needs and concerns, spend some time setting up your plan and your approach – and get to work. The time, planning and effort you spend securing your internet reputation now will more than pay you back in dividends.

 

Using Social Media To Your Advantage

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You know who you are, but do others?

In years past, reputation and one’s ‘honor’ ere integral to one’s identity. To bear any shame or dishonor often reduced one’s social standing and status, leading to loss of income, home, opportunities or even family ties. We may recall dueling as something ‘quaint’ and ‘passe’ but lives were lost over the notions of perceived – or real – insults and shame, damning one’s reputation and social standing.

Similar acts take place today. Although the notion of dueling has passed, still one can suddenly find themselves the brunt of insults and jeers, loss of revenue or even a job over false and mistaken postings or inaccurate news articles published. Identity is still a very big part of our lies and increasingly over time reliance upon online access services has given fuel to social media sites which, in large part, define who we are to an unseen audience.

How you appear within online services can impact your ability to obtain services or loans, job positions or contracts; perception can be everything.

But rather than allow others to define you, it’s time to take a more aggressive and less passive approach: define who you are – for yourself.

This is not to suggest you ‘exaggerate’ (or lie) as over time, this approach can lead to more complications and potentially greater damage than if you were to remain within the confines of who you are – truly.

What we’re shared in these series of articles is:

*recognize the need to control your reputation and your online identity by controlling who you really are;

*focusing on your experiences and skills and how to link your name in an effective manner;

*understanding the various social media platforms, how they function in terms of traffic and visibility.

Naturally, one can choose not to delve into the realm of social media, but to do so is to invite a loss of control – especially if one is involved in day-to-day modern world living and working. To be certain, there are many who voluntarily choose not to have their activities, points of view or actions published on social media platforms. But increasingly, information about who we are and what we do appear on a multitude of platforms – some of which may not truly offer an accurate view of who we are. Additionally, it is increasingly challenging for those who do not partake in social media as they find themselves losing out on potential job opportunities, programs or other benefits which come through access of same.

You are who you are; it’s time to let others see you shine.

Understanding Social Media Ranking

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We discussed the power of your name and the importance of controlling your internet presence; now let’s look at the social media platforms by which you will do this.

There are a multitude of internet social sites, varying from a wide range of interests and focus. Your mission, however, is simple: finding the most prominent social media sites to establish your internet presence, enabling you to more readily ‘spread out’ and develop a greater internet impact. Remember: consistency across your social media platforms is vital. Your information about yourself should be consistent – as best as you can – with what you’re saying in all of your sites. Additionally, how you list your name should also be consistent as well (i.e., ‘Joe Smith’ is not necessarily the same as ‘Joseph Smith’).

Some of these sites are self-evident in their purpose and how they present you, the user – Facebook, for instance. But each site varies in their approach and their approaches of what they want you, the user, to employ. Thus, we’ll look more into the aspects of ‘traffic’ and presenting yourself in a way that’ll ensure greater internet presence.

It Not Just About the Number of Users,…

…it’s really about the amount of traffic and what drives that traffic. Sure, some sites can have a lot of users, but it’s more than just users which count. Understanding how ‘Alexa’ and traffic ranking works is very important.

Alexa Internet, Inc. is a California – based company providing commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com. Founded as an independent company in 1996, Alexa was acquired by Amazon in 1999. Alexa is an industry standard service utilized by many to determine internet traffic ranking, and thus knowing a sites Alexa ranking is important in terms of understanding any social media sites ranking.

Alexa’s traffic estimates and ranks are based on the browsing behavior of people in Alexa’s “global data panel” – which basically is an active sampling of all internet users. Alexa’s ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. Alexa ranks are updated daily, with a given site’s ranking based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site.

Bear in mind, however, multiple requests for the same URL on the same day by the same user are counted as a single Pageview (so clicking on your very own sites from your home computer all the time doesn’t count).

With Alexa, the site with the highest combination of unique visitors and pageviews is ranked #1 – but also importantly, it’s not just the number of users alone a social media site has that counts.

So clicking on the below link, we look at the top social media sites on the internet:

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Viewing the chart we see the usual top-level social media sites – Facebook, LinkedIn, Twitter, Tumblr, Instagram, Reddit, etc.

But note this: in terms of Alexa ranking, the top fifteen social media sites are not as strong as they appear to be, emphasizing an important point: if you really want to get at the top in terms of getting successful hits, you need to produce fresh content.

Content Is King

Ultimately the biggest factor determining one’s internet presence is content: new material will beat out repeated stories clicked over and over. In the long run, regurgitating the same old story over and over will lessen interest and lower your ranking (this is not to be confused with how you describe yourself on your various social media sits: your bio is constant and although its good idea to review and update). It’s primarily what you post on your accounts which drive interest. Get into the habit of posting something on your social media sites on a regular basis, no matter how small it may be – an occasional Tweet, comment, maybe even moving up to a blog – can make a big difference bulding and defining your internet presence.

Thus, to help your ranking you need to do the following:

  1. Codify your name and make it consistent.
  2. Develop a good bio; generally, the rule of thumb is that it should be no less than 300 words. Don’t have much to say? You’ll figure out. One trick is to also insert your name within the body of the bio (just make sure it matches your user name). Often, writing in the third person, although a little strange for some, is also a great way to have your bio presented.
  3. Connect the dots – i.e., if given the option to link with other social media sites (preferably those you already have a presence on) do so. This will create your ‘web of presence’ on the Internet. Interconnecting your social media sites make for a far stronger internet presence and will sure better control for you to determine the direction you want your Internet presence to go.
  4. Post, write, update. Some things on Facebook you’ll want to keep amongst your friends, but every so often it’s good to post something ‘Public’ as it’ll get picked up by search engines. Likewise, posting on LinkedIn, Twitter or writing an occasional blog are excellent ways of creating live content, and thus drawing more positive attention – and traffic – to you.

The Internet is not something to fear or avoid; rather, it’s an opportunity to control how you appear and what you offer to prospective buyers, employers, your professional peers both nationally and internationally or developing new contacts. For some, social media can be a nuisance and a bother; it’s your choice. But in today’s world it’s best to consider controlling what aspects of your person and who you are. Who you are on the Internet increasingly plays a bigger role than many realize; ignoring the Internet is often done at one’s peril. Who knows what comes up about her whenever somebody does an Internet search; better to define that for yourself before something or someone else does. Besides, what better way then to put your best foot forward?