– Francis Bacon
In my last post I spoke of the changes taking place – more specifically, the dynamics between the old Microsoft / Apple rivalry – and how in many ways, that rivalry is irrelevant. Well, as the recent post by Marco.org did regarding a visit to a Microsoft store pointed out, this notion is now, more than ever before, reinforced.
First of all, several things come to mind:
1) Microsoft just created it’s own version of a tablet – something that was (ironically) dismissed some ten / fifteen years ago previously by Bill Gates and his crew.
2) Microsoft created a whole new totally different operating system that is a total break from their old standard versions – from 3.1, ’95, Xp, 7, etc., etc., (gee, whatever happened to Longhorn?) and is along a similar path to some versions of Apple IOS.
3) Microsoft is now touting the notion of utilizing apps as opposed to selling packages of software (note the recently proposed change of users having to ‘subscribe’ to Microsoft products as opposed to paying up front for their software packages).
4) Microsoft is clearly trying to introduce the notion of ‘distributive computing’ – and in the process, is attempting to create their own ‘ecology’ of hardware and software solutions. At the risk of enraging the Microsoft wonks (and for the record, I’m ambidextrous as I work with both services / systems) I have this to say in regard to their tablet thingy:
Microsoft has met the enemy – and they are becoming Apple.
But it’s not a very good version – at least, not yet. The jury is still out and although this is only a recent release still, Window’s efforts still bear watching, if for no other reason to see what this (former) behemoth intends to do with its future. Microsoft is a legacy system, where many users are wedded to its packages (ever notice how Apple iWork products – Numbers, Pages, Keynote, etc. – all follow the same commands and format as Microsoft’s Words, Excel, PowerPoint, etc.?).
But Microsoft is also following a dangerous path, for in its efforts to take the future, it is jettisoning the very thing which defines who and what they are: it’s past, inclusive of their consumer / major customer base. In this day and age of uncertainty, the last thing folks want to do is to have to re-learn how to send e-mail, do a letter or prepare a report for next week’s board meeting.
And yet Microsoft intends to do just that.
Below is a post worth reading: see / read for yourself – and next time, check out a Microsoft store and ask yourself: what’s the real different between these two: Apple and Microsoft? And if one is trying to differentiate itself from the other, than what is the purpose by embracing the very thing whom you intend to challenge – and then (for the time being) failing to imitate your opponent in a very effective manner? (Oh, and point # 5: recalling how the Minions of Microsoft denounced Apple’s consumer outreach program of creating a whole network of stores back when they first opened up, why is it that Microsoft is now doing the very same thing?)
Pablo Picasso said it best: ‘good artists copy: great artists steal.’
The jury is still out on whether Microsoft is being a good artist – or just doing a bad job of it altogether.
Check out this post: http://www.marco.org/2012/10/26/an-alternate-universe